
A complete brand identity for a Solana rewards community, built by IDAEVIA.
PERK Society is a community-driven rewards platform on Solana. We built the whole identity from scratch: the mark and logo system, the lime-on-void colour system, typography, graphic language, voice and tone, social templates and a full asset handoff, documented in a 10-page brand guidelines book.







PERK Society is a community-driven rewards platform on Solana. We built the whole identity from scratch: the mark and logo system, the lime-on-void colour system, typography, graphic language, voice and tone, social templates and a full asset handoff, documented in a 10-page brand guidelines book.
A bold P in a rounded square that works from a 24 px favicon to a festival banner, with lime-on-dark, dark-on-lime and monochrome colourways.
A strict ratio rule: 80% void, 14% panel, 6% lime. The colour hits hard because it is rationed.
Archivo 900 for display, JetBrains Mono for labels and UI. Headlines in caps, short and verb-first; body in sentence case.
Social banners, square posts, app icons and favicons, plus a transparent-PNG asset index so the team can post on day one.
Positioning, the mark and logo system, colour and typography, a graphic language, voice and writing rules, application templates and a complete asset handoff, all documented in a guidelines book like this one.
Yes. PERK Society was branded pre-launch: the identity was ready before the token, the site and the first drop.