EVOLUTION
BRAND & DESIGN SYSTEM / WEB3 GAMINGIdentity, interface and creature system for a risk-escalation game, built by IDAEVIA.
EVOLUTION is a game where one wager grows through a chain of evolutions: every step forward is worth more and safe for one moment less. We built the complete brand and design system: the pupil-in-ring mark, two colour variants on one base, Archivo and JetBrains Mono typography, the full HUD and game screen, a creature system of 31 forms across five worlds, environments, key moments and a ship checklist.
Client
EVOLUTION
Sector
Web3 gaming · risk-escalation game
Deliverables
12-page branding kit, UI system, 31 creature renders, 5 environments
Year
2026
Brand system
● Branding kitV1.0 · 2026
EVOLUTION
Evolve or cash out
Display · 96 / 800 · JetBrains Mono for numbers
ASCENSION
17.00x
17.00x
Evolve → 22.00xCash out $850Mutate · 62% fail
Gallery
What is EVOLUTION?
EVOLUTION is a game where one wager grows through a chain of evolutions: every step forward is worth more and safe for one moment less. We built the complete brand and design system: the pupil-in-ring mark, two colour variants on one base, Archivo and JetBrains Mono typography, the full HUD and game screen, a creature system of 31 forms across five worlds, environments, key moments and a ship checklist.
How it works
- 01Brand core and positioning
- 02Mark, colour and typography
- 03Interface, HUD and game screens
- 04Creature system, environments and handoff
What's inside
01
One tension, one system
The whole brand is built around evolve-or-cash-out. Clarity first: a new player understands bet, multiplier and two buttons in three seconds.
02
Two variants, one base
Specimen Green for launch, Unstable Violet for seasonal and jackpot skins. Roughly 80% near-black, 15% ash and bone, 5% accent.
03
A creature system, not mascots
31 forms across five worlds, from Egg to Final. Every form inherits the previous form's spine curve and eye position, then adds mass.
04
Honest motion
UI at 120 to 180 ms, evolution sequence 900 ms, skippable by tap. Animation only reveals an outcome the RNG already produced.
Features
01
Brand core & positioning
02
Mark & lockups
03
Two colour variants
04
Typography & voice
05
Interface & HUD
06
Game screen
07
Creature system: 5 worlds, 31 forms
08
Environments & sound map
09
Key moments
10
Ship checklist
FAQ
Is this a brand kit or a design system?
Both. It covers the identity (mark, colour, type, voice) and the product (buttons, HUD, game screen, key moments, motion timing and a ship checklist).
Do you also produce the creature art?
Yes. The kit specifies 31 creature renders across five worlds with fixed constants for silhouette, stance and lighting, and IDAEVIA produces them.
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